Play
Why open-ended toys age better than smart ones
A wooden ramp lasts 10 years. A blinking robot lasts a fortnight. Here's what our testers taught us.
6 min read · Editor's pick
Loom Journal
Notes from the nursery.
Slow stories about the parents, makers, and tiny humans we design for. New posts every other Tuesday.
Style
The colour palette babies actually respond to
Spoiler: it isn't beige. Our pattern lead breaks down what pulls a tiny gaze.
4 min read
Makers
Meet Anisha, who hand-stitches every rabbit
One studio in Jaipur, one very patient team, one absurdly soft ear.
5 min read
Sleep
A boring, honest guide to newborn nights
No hacks. No sleep trainers. Just the six things that quietly made a difference.
8 min read
Feeding
Weaning without the pouches
Real food, real mess, real speed. A gentle start with a lot of bibs.
5 min read
Nursery
Small rooms, big feelings
Six nurseries under 100 sqft that got everything right.
7 min read
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